Privacy policy

This Privacy Policy explains how The Inner Hearth ("we", "us", "our") collects, uses, stores and protects your personal information when you visit theinnerhearth.co.uk, make a purchase, book a service, subscribe to marketing communications, or contact us.

We are committed to handling personal information responsibly, transparently, and in accordance with UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

The Inner Hearth is operated by Holly Curran, trading as The Inner Hearth, a sole trader based in Oxfordshire, United Kingdom.

Email: hello@theinnerhearth.co.uk

For the purposes of UK data protection law, we are the data controller responsible for how your personal information is handled.

What Information We Collect

The information we collect depends on how you interact with us.

Information You Provide

This may include:

Your name, address, email address and phone number
Order and payment details
Account information (where applicable)
Information you choose to share when contacting us with enquiries or support requests
Information required to provide personalised services, including date of birth, time of birth and place of birth where you purchase an astrology or birth chart service
Information voluntarily provided in connection with tarot readings, oracle readings or other personalised guidance services

You may choose not to provide certain information, but this may limit access to some services.

Information Collected Automatically

When you visit our website, we may collect limited technical information such as:

IP address
Device and browser type
Pages visited and interactions with the site

This information helps us understand how the website is used and keep it running securely.

Information from Third Parties

We use trusted third-party service providers to operate our business. These include:

Shopify, which hosts our online store
Payment providers who securely process payments
Email and marketing platforms where you have chosen to subscribe
Google Drive, which may be used to store and deliver personalised digital reports and readings

We only receive the information necessary for these services to operate.

How We Use Your Information

We use personal information only where it is necessary and appropriate.

To Provide Products and Services

We use your information to:

Process and fulfil orders
Deliver physical and digital products
Provide personalised services
Communicate with you about your purchase or booking
Respond to service-related enquiries

Where you purchase a personalised service such as a tarot reading, oracle reading, astrology service or birth chart report, the information you provide is used solely to create and deliver that service and is not used for marketing purposes without your consent.

Customer Libraries for Digital Services

Where you purchase a tarot reading, oracle reading, astrology service, birth chart report, or other personalised digital service, we may create a personal folder using Google Drive to deliver your completed files.

This folder allows you to access your purchased reports and readings and may be used to store future personalised services purchased from The Inner Hearth.

The folder is accessible through the unique link provided to you. We recommend keeping this link secure. If you choose to share the link with others, they may also be able to access the contents of your folder.

You may request deletion of your folder and any associated files at any time by contacting hello@theinnerhearth.co.uk.

To Respond to Enquiries and Provide Support

We use your information to:

Respond to messages or questions
Resolve issues or complaints
Improve our services and customer experience

Marketing Communications

If you choose to receive marketing emails from us, we may send:

Product updates
Occasional promotional messages

You can unsubscribe at any time using the link in our emails or by contacting us directly.
We do not send marketing emails without your permission.

Website Security and Improvement

We use limited technical information to:

Keep our website secure
Prevent misuse or fraud
Understand how visitors use the site
Improve website performance and user experience

Cookies

Our website uses cookies to function properly and improve your experience.

Cookies help us to:

Remember preferences
Understand how the site is used
Improve performance

You can manage or disable cookies through your browser settings. Some parts of the website may not function correctly if cookies are disabled.

For information about cookies used by Shopify, visit:
https://www.shopify.com/legal/cookies

Sharing Your Information

We only share personal information where necessary, including with:

Website and e-commerce service providers
Payment processors
Delivery and fulfilment services
Email and marketing platforms
Secure cloud storage providers used to deliver digital services

All third parties are required to handle personal information securely and responsibly.

We do not sell your personal information.

International Transfers

Although we primarily serve customers within the United Kingdom, some of the service providers we use may process information outside the UK.

Where personal information is transferred outside the UK, appropriate safeguards are used to protect your information in accordance with applicable data protection laws.

How Long We Keep Your Information

We keep personal information only for as long as necessary for the purposes for which it was collected.

This may include:

Order and financial records retained to meet legal, tax and accounting requirements
Account information retained while your account remains active
Marketing information retained until you unsubscribe or withdraw consent
Customer communications retained only as long as reasonably necessary

Personalised readings, reports and digital files may be retained to provide ongoing access to purchased services through customer libraries. You may request deletion of these files at any time.

Information is securely deleted when it is no longer required.

Your Rights

Under UK data protection law, you may have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information
Request deletion of personalised reports, readings and customer library folders
Restrict certain processing activities
Object to certain processing activities
Withdraw consent where processing is based on consent
Request a copy of your information in a portable format where applicable

To exercise your rights, please contact us using the details below. We may need to verify your identity before responding.

Children’s Information

Our services are not intended for children, and we do not knowingly collect personal information relating to children.

Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information from loss, misuse, unauthorised access, disclosure or alteration.

However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.